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      <image:title>Healthcare - Closing the Gender Pain Gap: Your Gynecologist Has Pain Control Options - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Healthcare - All About Speculums: Finding What Works for You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Healthcare - Event marketing</image:title>
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      <image:title>Healthcare - Event marketing</image:title>
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      <image:title>Healthcare - Event marketing</image:title>
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      <image:title>Healthcare - Event marketing</image:title>
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      <image:title>Healthcare - Event marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Healthcare - Social Media - Policy Quizzes</image:title>
      <image:caption>An M.P.H. student and employee at OHSU wanted to complete her capstone project by providing a community feedback mechanism via social media. Her topic focused on policy awareness amongst social media users. Together, we created a campaign to get real-time results from our audience.</image:caption>
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      <image:title>Healthcare - Social Media - International Day of the Midwife</image:title>
      <image:caption>The midwifery team approached me about featuring both midwives and student-midwives for the 2023 International Day of the Midwife. We shot four videos in 90 minutes with different messaging about their field. Because our account was still in its baby stage, we partnered with the School of Nursing to cross post to their channels.</image:caption>
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      <image:title>Healthcare - Social Media - Featured Events</image:title>
      <image:caption>Occasionally, we had smaller things to advertise that did not require a full campaign. In those cases, I opted to use our standard colors, a simple box, and a photo that aligned with our branding to convey warmth. These were quick and easy to createa and replicate.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1726853082566-U5EI01O27VTZS7EULNKC/Screenshot+2024-09-19+at+14.09.48.png</image:loc>
      <image:title>Healthcare - Social Media - Provider Videos</image:title>
      <image:caption>I created a simple template used to feature provider videos as they came aboard. This allowed people to become familiar with their providers before appointments. If applicable, I included these videos as part of a health holiday or window of recognition.</image:caption>
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    <image:image>
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      <image:title>Healthcare - Social Media - Pacific Northwest Update in Obstetrics and Gynecology</image:title>
      <image:caption>After a few years of virtual conferences, the first in-person edition was promoted almost entirely online. This is one example of a social media graphic created to advertise the event. Read more about the entire conference promotion process, and its results, on the Events Marketing page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1726853124455-WKC5629378TRUCO0DYGX/Screenshot+2024-09-19+at+15.16.45.png</image:loc>
      <image:title>Healthcare - Social Media - OB/GYN Grand Rounds</image:title>
      <image:caption>Grand Rounds are (mostly) open to the public and a great way for prospective students to familiarize themselves with faculty and current topics. I implemented a three-part strategy to get the word out about Grand Rounds, changing the colors and text in this template each week.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/healthcare/category/ohsu+web</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1602528011819-M4ST1BC4JJMBPM0O57O3/Gulch+Media.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1605548981215-8PQTJXUNPN5GR7B0XUU1/plantsonwindosill.jpg</image:loc>
      <image:title>Home - Print</image:title>
      <image:caption>Gulch Media content has been published in national and local print media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1605549026802-NIPL65KYBXWQK8419DQS/plantonoutdoorshelf.jpg</image:loc>
      <image:title>Home - Digital</image:title>
      <image:caption>A sister company to Gulch Media is Portland Mom Collective; other digital spaces are also included here.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/93a9c505-bb85-47ff-b32c-2c63fba480a5/xinyi-zhang-JbPeqCpacc8-unsplash.jpg</image:loc>
      <image:title>Home - Health care</image:title>
      <image:caption>Health care projects do not not formally fall under the Gulch Media umbrella. This content is password-protected.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1605549084201-LJRV1ZMYY54WH1XRLOVP/bowlofsucculents.jpg</image:loc>
      <image:title>Home - TV</image:title>
      <image:caption>TV appearances range from news specials to lifestyle programs and are usually pretty fun. Included here are podcast interviews, as well.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1602534640202-YIJ47VZENCJKPYJMI91W/leeann_square-1024x1022.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-23</lastmod>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/print</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-18</lastmod>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/digital</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/television</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.gulchmedia.com/podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f83a78f76880c05c95a5194/1605292853837-SNL65FK3XTEVL2G6SF4Y/Raising-Cascadia.png</image:loc>
      <image:title>Podcast</image:title>
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